About.

Optimist. Challenge Seeker. Storyteller.

I am constantly on the lookout for new ideas and things to learn. One of my favorite quotes is “When you’re green, you grow. When you’re ripe, you rot.”

My strength is using data and strategy to create measurably effective communications programs. I do a lot of reading to stay current with technology because I’m a fan of using it to weave new and creative approaches into communication strategy. I’m also a fan of brainstorming and collaboration. For me, nothing beats working with a committed team toward a goal that matters.

Work

Work.

PORTFOLIO.

In my current role, I work to support multiple electric distribution cooperatives in promoting their brands and engaging their member-consumers. Below are examples of recent initiatives.

Experience

Work.

EXPERIENCE SUMMARY.

Michigan Electric Cooperative Association,  2013 – Present

  • Conceptualize, execute and evaluate statewide communication strategies to drive business results for 10 electric utility companies and their 325,000 consumers.
  • Coordinate the work of 20 remote location communications professionals. Spearhead collaborations, identify operational efficiencies and facilitate the sharing of best practices.
  • Serve as executive editor of Michigan Country Lines magazine, the official statewide publication (circulation of 275,000). Oversee graphic designer, managing editor and copy editor.
  • Create digital content and manage social media plans across multiple platforms, engaging target audiences and reinforcing individual brands with measurable outcomes.
  • Developed a key performance indicator for member engagement and loyalty that was adopted as a national best practice and has been used at 55 utilities across the country.
  • Branded Michigan electric cooperatives as the state’s renewable energy leaders through a Power of Michigan campaign, including an innovative program to help reach statewide renewable energy goals.
Miller Pipeline, 2008 – 2013

  • Developed and implemented a national communications strategy to drive business results for a $600 million company with 3,000 employees and 35 offices across the United States.
  • Reporting directly to the CEO, collaborated with senior executives, business leaders and field managers across the company to determine communication needs and develop solutions.
  • Provided management and daily direction to communications team to support the company’s brand, mission and strategies through external communications including advertising, public relations, website, sponsorships, and nationwide tradeshows with a budget of $600,000.
  • Aligned employees to business goals and increased engagement through internal communication strategies and management of company intranet, employee newsletter, events, employee recognition & feedback programs.
  • Developed strategy and materials to support the successful implementation of organization-wide change initiatives: safety culture shift, successful integration of six acquired companies.
  • Enhanced brand image through public relations efforts and the creation of a Corporate Social Responsibility Program, including charitable giving and community involvement.

Miller Pipeline, 2006 – 2008

  • Established the company’s first communications function from inception to a full-service department, including strategy, communication programs and vehicles, budget and measurement plans.
  • Led identity branding initiative to achieve consistency in corporate messaging and appearance; continually monitor to ensure brand integrity.
United Way For Southeastern Michigan, 2005 – 2006

  • Managed & maintained relationships for 201 accounts raising $560,000 annually.
  • Met with CEO’s and HR Directors to develop campaign plans.
  • Trained Coordinators on how to run successful campaigns.
Western Michigan University, 2003 – 2005

  • Instructor of record for Interpersonal Communication course.
  • Designed and conducted qualitative and quantitative research.
  • Used SPSS for data analysis.
  • Facilitated focus groups.
VIEW PRINTABLE RESUME
Skill

Skills.

PHOTOSHOP 85%
ILLUSTRATOR 80%
INDESIGN 93%
IBM SPSS STATISTICS 75%
WORDPRESS 95%
GOOGLE ANALYTICS 83%
ADOBE PREMIERE 80%
GET IN TOUCH

Contact.

LET’S TALK.